GENERAL PEARL_Showroom

What we did

Creative direction, Planning, Spatial design, Sign design

Information

Partner : General Pearl co,.
Creative direction : Takumu Imoto
Spatial direction, design : Ryosuke Sakamoto
Photography : Rico Okaniwa

Awarded

Kukan Design Award 2023 Longlist
真珠を語らう場

Showroom for discussing the pearls

broomがリブランディングを手掛ける真珠加工大卸「GENERAL PEARL」の店舗兼ショールーム。その企画・設計を担当しました。多種多様な製品を一挙に展開する長尺のカウンターを核とした構成は、ガラスケース内の製品をただ眺める従来の様式とは一線を画し、真珠を正しく見る・積極的に触れる・対話を通じて深く知る、といった特異な体験提供の方針に即しています。その他、正確な色評価のための照明計画、“一粒”の奥深さを可視化する造作など、ブランドの信念を随所で体現しました。

We were responsible for the planning and design of the store-cum-showroom for "GENERAL PEARL", a wholesale distributor specializing in pearl processing, as part of broom's rebranding efforts. The layout, focused around an elongated counter showcasing a diverse range of products, diverges from the conventional style of simply viewing products within glass cases. It aligns with our unique approach of offering an experience centered on properly observing, actively engaging with, and gaining a deeper understanding of pearls through dialogue. Furthermore, the lighting scheme for precise color evaluation and the bespoke elements visualizing the depth of each individual pearl authentically embody our brand's convictions throughout the space.