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URIK
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What we did
Creative direction, Planning, Visual identity, Graphic design, Motion design
Information
Partner : Nippon Copack Inc.
Creative direction, Planning, design : Takumu Imoto -
プラスチックハンガーのコミュニケーション開発
The communication development for plastic hangers
ハンガーメーカーのCOPACKが、プラスチック自体から自社開発した中空構造ハンガーのコミュニケーション開発を担当しました。身に着けていない時間にこそ衣類に気を配ることで、とっておきの1着をより長く愛用できる、という逆説的なコンセプトを軸に、プラスチックのライトな質感が活きる楽しげな世界観を展開、シリーズ名称も「着る（KIRU）」の逆さ読みである“URIK”に。
COPACK, a hanger manufacturer, tasked me with developing communication strategies for their hollow-structured hangers, developed in-house from the plastic itself. Centered around the paradoxical concept that paying attention to clothing when it's not being worn allows for longer enjoyment of favorite garments, we developed a cheerful world where the light texture of plastic comes alive. We named the series "URIK," which is a reverse reading of "KIRU" meaning "to wear" in Japanese, emphasizing the playful nature of the concept.
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