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Tsubame Towel
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What we did
Creative direction, Planning, Visual identity, Graphic design
Information
Partner : TSUBAME TOWEL Co.,Ltd.
Creative direction, planning, design : Takumu Imoto -
タオルメーカーのCI開発
Developing the corporate Identity of a towel manufacturer
大阪・泉州のタオルメーカー“ツバメタオル”のパーパスの策定やコーポレートアイデンティティの設計を担当しました。ロゴマークには、社名の「ツバメ」を素直に起用、タオルを中心とした繊維製品に落とし込まれた際の見え方にも考慮しつつ、シンプルながら可愛らしいフォルムに。
We were in charge of formulating the purpose and designing the corporate identity for Tsubame Towel, a towel manufacturer in Osaka and Senshu. For the logo mark, we straightforwardly incorporated the company name 'Tsubame,' considering how it would appear when applied to textile products centered around towels. The design aimed for a simple yet cute form.
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