minacolor_Service

What we did

Creative direction, Planning, Graphic design, UX/UI design, Animation

Information

Partner : minacolor inc.
Creative direction : Takumu Imoto
Planning, design : Takumu Imoto, minacolor team
Development : minacolor team
正しい知識とともに、安心して薬を買える場所

A place where you can buy medicine confidently, backed by accurate knowledge

ヘルスケアテック「ミナカラ」の根幹を担う事業であるオンライン薬局サービスのリニューアルを担当しました。「薬剤師が提供する正しい知識とともに、安心して薬を買える場所」として、ECサイトを再定義。購入～症状改善までの体験をいちから見直しながらUX・UIを設計しました。

We were responsible for overseeing the renewal of the online pharmacy service, a cornerstone of the healthcare tech platform "minacolor". Redefining the e-commerce site as 'a place where you can purchase medicine confidently, accompanied by accurate knowledge from pharmacists,' we redesigned the UX/UI while reevaluating the entire user experience from purchase to symptom improvement.