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MILLE
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What we did
Planning, Package design, Graphic design
Information
Partner : MILLE inc.
Planning, design : Takumu Imoto, Takanori Shiba -
地域産品のいいところをバッグに詰めこんで
Pack the highlights of local products into the bag
地域産業との連携を通して、繊維製品の企画、開発、販売までを行う繊維問屋“MILLE”の製品パッケージの設計を担当しました。機能性だけでなく、開発背景や産地の歴史、生産者のこだわりまでを重んじる同社の志に合わせて、それらを全部詰め込んで持ってきたというストーリー込みのバッグ型パッケージを計画。コストを抑えた仕様ながら、しっかりとアイデンティティが宿った体裁を目指しました。
We collaborated with local industries to design the product packaging for "MILLE", a textile wholesaler involved in planning, developing, and selling textile products. Embracing our company's values that prioritize not only functionality but also the background of development, the history of the production area, and the passion of the producers, we planned a bag-shaped package that encompasses a story – one that incorporates all these elements. While keeping the specifications cost-effective, our aim was to ensure a solid identity within the appearance of the package.
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