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HitoHana
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What we did
Creative direction, Planning, Visual identity, Graphic design
Information
Partner : HitoHana / Beer and Tech Co., Ltd.
Creative direction, planning, design : Takumu Imoto -
植物通販サービスのVI開発
Development of visual identity for plant EC service
植物通販サービス“HitoHana”のビジュアルアイデンティティの設計を担当しました。お花や植物の品質はもとより、それらを手にした人の暮らしにまでスポットライトを当て、選ぶ時や届く時のことにまでこだわるHitoHanaの精神性に合わせて、ロゴタイプを設計。あらゆるメディアで無理なく展開できることを前提に、カジュアルかつ品のある装いで、植物が届いた瞬間の喜びを高められるよう計画を進めました。
We were responsible for designing the visual identity of the plant e-commerce service "HitoHana". Aligning with HitoHana's ethos, which emphasizes not just the quality of flowers and plants, but also how they illuminate the lives of those who receive them, we designed the logo type. With the premise of seamless deployment across various media, we planned for a casual yet refined appearance, aiming to elevate the joy of receiving plants the moment they arrive, in line with HitoHana's meticulous focus during selection and delivery.
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